Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business

Haas F1 team parts company with title sponsor Rich Energy

FILE PHOTO: Formula One F1 - Italian Grand Prix - Circuit of Monza, Monza, Italy - September 8, 2019 Haas' Kevin Magnussen and Racing Point's Sergio Perez in action during the race. REUTERS/Massimo Pinca

MONZA, Italy (Reuters) - Haas F1 and title sponsor Rich Energy have parted company after 14 races together, the U.S.-owned Formula One team announced on Monday.

A Haas spokesman said the cars would retain the black and gold livery for the rest of the season but without the energy drink company's branding.

"Haas F1 Team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One world championship with immediate effect," the team said in a statement.

FILE PHOTO: Formula One F1 - Italian Grand Prix - Circuit of Monza, Monza, Italy - September 7, 2019 . Haas' Kevin Magnussen during qualifying REUTERS/Massimo Pinca

It said Rich Energy needed a revised global strategy due to a 'corporate restructuring process' and a termination of the agreement was best for both parties.

The title sponsorship had been in doubt for some time, with Rich Energy posting on Twitter in July that they had terminated the contract.

Shareholders later said in a statement issued by the team that those comments were unauthorised and the 'rogue actions' of one individual.

Haas, the only U.S.-owned entry in Formula One, are ninth of 10 teams after Sunday's Italian Grand Prix with Danish driver Kevin Magnussen and Frenchman Romain Grosjean.

In May, Rich Energy lost a court case brought against it in Britain by Whyte Bikes for copyright infringement of it's stags head logo, which was removed from the F1 cars.

(Reporting by Alan Baldwin, editing by Christian Radnedge)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.