The highly anticipated partnership between high street retailer H&M and luxury fashion house Moschino is being launched tomorrow after months of excitement.
The first official images of the collection were unveiled in early October, with models including Gigi Hadid, Imaan Hammam and Stella Maxwell photographed wearing an array of spangly gold and black ensembles designed by Moschino’s creative director Jeremy Scott.
Numerous people have been expressing their admiration online for the bold designs, with many wondering how they’ll be able to get their hands on items of clothing or accessories from the coveted collection.
Here’s everything you need to know about acquiring a piece (or several) from the H&M x Moschino collaboration:
When is the collection going on sale?
The H&M x Moschino collection is going to be made available for consumers online and in select H&M stores from November 8.
While fashion aficionados may think that going online at midnight will help them get ahead of the game in preparation for the collection’s release, they’re sorely mistaken.
The collection is going to be released at hm.com and on the H&M app at 9am, so make sure that you’re ready at your computer or on your phone the instant the hour strikes.
If at first you don't succeed in getting through, keep refreshing the page and don't open multiple tabs in the same browser. Persistence is key.
Where is the collection going on sale?
Only select H&M stores in the UK are going to stock the new H&M x Moschino collection.
The London shops that’ll be selling the collection include Oxford Circus, Tottenham Court Road, Regent Street, High Street Kensington and Westfield Stratford, in addition to the Birmingham New Street and Manchester Market Street stores.
All of the stores selling the collection open at 9am, so expect to see long queues outside the shop fronts hours prior to opening.
Queuing outside as early as possible will improve your chances of getting in quickly.
How long will the collection be available for?
As the H&M x Moschino collaboration is a limited collection, it isn’t going to be restocked when it runs out.
Therefore, if you want to become a proud owner of a pink Minnie Mouse Moschino long-sleeved top or a gold logo choker, your only chance is to be as speedy as possible when it’s released on Thursday morning.
