High street giant H&M has revealed the first look at campaign shots for its forthcoming designer collaboration with Giambattista Valli.
The star-studded campaign features the likes of Kendall Jenner, Chiara Ferragni and Luka Isaac, shot by iconic fashion photography duo Mert and Marcus.
The new collection is set to launch worldwide on 7 November, and will be available to shop in selected UK stores and online at hm.com .
The retail giant originally kicked off its collaboration with the Paris-based designer in May.
The pre-drop collection of items were initially unveiled at the amfAR gala in Cannes, with must-have pieces going on sale immediately afterwards.
Speaking about the collaboration at the launch unveiling, Giambattista Valli said: “I am excited about this collaboration. H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience.
The designer added, "The goal is to share my love for beauty and to be able to be part of everyone’s “happy moments", to help create love stories all around the world."
Ann-Sofie Johansson, Creative Advisor H&M added “We are thrilled to collaborate with Giambattista Valli. He is the undisputed master of haute couture with a knack for the memorable silhouette.
"To be able to bring his signature styles to our customers is a dream come true. We can’t wait to see their reactions to this beautiful collection.”
The latest collab follows a long history of the chain joining forces with key designer and cult brands to offer affordable interpretations of key designs and pieces.
Some of H&M's most successful collaborations to date include Moschino , Kenzo , Versace and
Balmain.
