Today is the day, the much-anticipated H&M x Moschino collaboration hit stores and online at 9am.
Although H&M has had many high profile collabs in the past, with the likes of Balmain, Erdem and Kenzo, the latest Moschino drop has picked up even more momentum than usual, thanks to a star-studded fashion show that featured Bella and Gigi Hadid as well as Naomi Campbell.
The A-list seal of approval has made the unisex collection, which is full of Moschino's signatures, like bold Disney characters and look-at-me colours, one of H&M's most coveted collections ever.
Fashion fans have been queueing outside stores since the early hours, eager to get their hands on the designer pieces at high street prices. The range starts at £25.
Jeremy Scott, creative director of Moschino, has described the collection as: “Cartoon couture mixed with a street wear vibe doused with hip hop worthy amounts of bling bling to create a totally Moschino look.”
An aesthetic that is sure to blow up on Instagram and the street style scene shortly after the launch.
Only select H&M stores in the UK are stocking the collection. These include Oxford Circus, Tottenham Court Road, Regent Street, High Street Kensington and Westfield Stratford, in addition to the Birmingham New Street and Manchester Market Street stores.
It's a limited edition collection, so once it's gone, it's gone.
As queues already stretch around the corner at H&M stores around the country, your best bet might be to shop the collection online in the gallery above (if you're quick).
If at first you don't succeed, hit refresh.
