See our favourite pieces at H&M's newest concept store
See our favourite pieces at H&M's newest concept store
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Swedish high street giant H&M has launched their newest flagship concept shop on London's Regent Street today
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It's set across two floors and covers 700 square metres.
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The store will also offer customers the option to browse a curated selection of pieces for selected other brands.
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When all the shopping becomes too much, head to the Instagrammable cafe run by the organic chain It's Pleat, who have a sister branch at the H&M in Westfield White City
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Perfect for green-fingered millennials, the new store boasts a Bunches florist, offering customers the chance to mix and match their own bouquet.
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Metal and oak bench £59.99, metal and oak stool £24.99
Practical and stylish, this cool garden furniture is the perfect size for small city outdoor spaces. Supplied flat packed, it couldn't be easier to take it home on public transport. -
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Mirror £99.99
This gold-coloured mirror is perfect for making a statement. Mirrors are a great trick to help make a room seem bigger. -
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Side table £149.99
The ultimate millennial accessory, this gold side table ticks every box. It's great to display your favourite house plants for Instagram. -
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Abstract cushion cover £17.99, blue linen cushion cover £17.99
H&M recently introduced their Classic collection and we love the timeless designs of the pieces. Made in contrasting washed linen and luxurious satin, these simply designed cushions are a great product to invest in. -
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Block-patterned bath towel £12.99, block-patterned hand towel £4.99
The store offers a cool monogramming service to help personalise homeware gifts to help give them a special something extra. Get your towels personalised to add some oopmh to your bathroom. It also makes
Swedish high street giant H&M has opened a new flagship store entirely dedicated to interiors on London's Regent Street.
The super-store, set across two floors and covering 700 square metres, features a carefully curated range of homeware in a series of stylish room sets.
Perfect for green-fingered millennials, the new store boasts a Bunches florist, offering customers the chance to mix and match their own bouquet.
There is also a monogramming service to personalise gifts in-store.
When all the shopping becomes too much, head to the Instagrammable cafe run by the brand's organic chain It's Pleat. Keeping in with the H&M sustainability vision, the cafe has decomposable food packaging and plans to compost waste - so there's not need to feed guilty about tucking into that cake.
But what interior products should you be looking out for? We've chosen our top five highlights
1. For the Garden
Practical and stylish, this cool garden furniture is the perfect size for small city outdoor spaces and can easily be mixed and matched. This set comes flat-packed so you can take it with you. The brand are looking to start introducing more furniture soon.
2. Statement mirror
This elegant, brushed-gold mirror will fit in with a range of interior styles. Place it near a window so that the light reflects, giving the illusion of more space.
3. On the side
This dual side table will fit in to a small space and provides enough space to show off your favourite house plants as well as your coffee table books.
4. Keep it classic
H&M recently introduced a classic collection of contrasting washed linen and luxurious satin with a smart colour palette.
5. Monogrammed magic
These hotel-chic towels can be personalised by the in-store monogramming service. Perfect.
