Plush towels are more than just a part of self-care: they are a design-led statement. Imagine the comforting feeling of stepping into a luxury hotel bathroom, especially on a chilly November morning, and being greeted by the sight of soft, white bath towels. They instantly add dimension, warmth, and a cosy appeal to the space, perfect as we head towards the colder months and the holiday season.
Gwyneth Paltrow elevates this concept further by adding a subtle black stripe to the edge of her favorite bath towel. We spotted her using the washcloth from Matouk's Cairo collection in an Instagram post from Goop. Drying her face with its plush cotton surface is the final, gentle step of her skincare routine.
While $32 might seem steep for a single washcloth, the quality of the collection explains the price.
The Cairo collection is crafted from 100% long-staple cotton with a luxurious weight of 625 gsm. It is made in the USA of fabric sourced from Portugal, and even includes a handy loop for hanging, ideal for keeping things tidy during winter guest visits. Plus, there is that stunning, long-lasting towel band.
Cleanse your face in true Gwyneth style with these luxurious washcloths, crafted from 100% long-staple cotton. A refined piped edge adds a subtle yet striking touch.
Carlin van Noppen, a design expert with decades of experience in textiles at Fig Linens and Home, explains: 'Matouk is synonymous with American-made luxury. They are highly committed to American craftsmanship, and it shows in their products. The Cairo towels feel heavier and softer than most mass-market towels, and one touch shows that they are a luxury product.'
She continues: 'Even if you don't want to commit to buying a full set of luxury towels, a washcloth is a great starting point for testing out if the higher GSM and cotton quality makes a difference to you.
Not only is it the most affordable piece of a towel set, but it's also the one you use on your face. The gentle, plush material can make a difference in your self-care routine.'
Whatever your budget, black and white washcloths are available to suit it. This extra special detail brings that layer of elevation that makes your mornings feel luxurious, a small treat as the days get shorter.
Shop alternatives
This ultra-plush washcloth is made from highly absorbent organic cotton, featuring a subtle two-sided black trim. It’s 100% certified organic for a clean, elevated touch.
For a younger take on the black and white washcloth, try this whimsical navy and white version. Its curved edges create a fun spin, but it still feels elevated.
Elevate your daily bath routine with this beautiful towel. It showcases a chic black dotted dash pattern, adding modern style while seamlessly complementing any bathroom countertop.
Crafted for lasting performance, these microfiber makeup-remover cloths offer exceptional absorbency, quick-drying ease, and reusable durability that elevates everyday cleansing. Their ultra-soft texture provides gentle exfoliation without irritation, making them ideal for even the most sensitive skin types, from baby-soft to acne-prone.
This 100% cotton towel brings a serene, spa-like touch to the bathroom with its crisp white finish and contrasting black stitched border. A built-in hanging loop adds effortless functionality for displaying it on any hook or towel rack.
These cloths feature a modern design with sleek black lines across a white body and wavy accents along the border. Each piece is crafted from heavyweight jacquard woven fabric, 92% cotton with 8% polyester, and coordinates with other pieces in the collection.
