Guinness has finally announced the launch of their alcohol free version of the famous pint following an unexpected delay.
Guinness 0.0 will be coming to Irish pubs from mid July and then to shops and off licences from the end of August.
It's all happening thanks to a new filtration system called the "Guinness MicroDraught" which involves adding a can of Guinness 0.0 to the unit and pouring that perfect pint.
The flavour, colour and texture of the Guinness pint you know and love will still exist - just without the alcohol - thanks to the cold filtration process that removes the alcohol from the combination of water, barley, hops, and yeast.
Alan McAleenan, Marketing Director, Guinness Ireland said: "Guinness has always maintained the upmost commitment to quality. We are 100% confident that consumers’ expectations of our quality standards will be met with our new non-alcoholic Guinness 0.0.
"We are delighted to bring Guinness MicroDraught, another world-first innovation from Guinness, to pubs around Ireland, meaning that Irish consumers will now have the chance to enjoy a beautiful, non-alcoholic Guinness 0.0, whether in pub or at-home, this summer.”
Guinness 0.0 is brewed at St. James’s Gate in Dublin, the Home of Guinness and will be rolled out in markets globally beginning this summer.
Guinness 0.0 will be available in pubs across Ireland from mid July 2021 and will be available in 500 ml can format in off-licences and supermarkets from end of August at a RRP of €6.00 for a 4-pack. More markets throughout the world will follow later in 2021.
