Almost every fashion house offers logo-clad items. After all, you want everyone to know just who you're wearing/carrying. Louis Vuitton jumps to mind, but Gucci also loves a good monogram. Those double Gs are practically everywhere in its collections, no matter which designer is running the house. (We're pretty certain Demna will keep that trend going, although he may flip the script.) While waiting for Demna to take over, we're treated to a new GG Monogram campaign featuring Emily Ratajkowski.
The concept is pretty simple. Capture a day in the chaotic life of the model and actress in Cannes. The day calls for several wardrobe changes that includes switching out bags, which we can sympathize since we all know what a pain it is to move all of our stuff from one bag to another. There's the Gucci Giglio handbag from the brand's recent Cruise 2026 collection. In front of the Gucci boutique, Ratajkowski carts the new Mini GG bag, inspired by the label's signature duffle.
See more from the Gucci GG Monogram campaign on Instagram and pick up your favorite silhouette on the brand's website.
