Chinese New Year begins on January 25 and to celebrate Gucci is releasing a Mickey Mouse-themed collection in honour of 2020's the Year of the Mouse.
The collection comprises women’s and men’s clothing, footwear and accessories, mixing the Italian fashion house’s signature prints with the image of the renowned cartoon character.
Masterminded by creative director Alessandro Michele, the playful campaign was shot (in Disneyland, no less) by photographer and director Harmony Korine, and stars actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu.
This isn't the first time that Disney's most famous rodent has made an appearance in Gucci's collections. The brand also incorporated the character as part of its spring/summer 2019 and Resort 2020 collections.
The fashion house, which was founded in Florence in 1921 by Guccio Gucci, launched a Three Little Pigs collection last year in honour of 2019, which, according to Chinese New Year, was the Year of the Pig.
Gucci has become renowned for its maximalism in recent years, particularly since the appointment of the brand's current creative director Alessandro Michele in 2015.
Michele has introduced a bold aesthetic to the brand, as well as a host of frequent collaborators, including Harry Styles, Jared Leto and Florence Welch.
The Disney x Gucci collection will launch January 3, 2020 in stores and online.
