The Guardian’s programmatic team have won gold in the owner media idea - launch category. The Media Week awards bring together media professionals to showcase the best in commercial media across the UK.
The Guardian team were recognised for their ‘pioneering work’ for their entry “Not just another programmatic award entry: campaigning to fix a defective ad model” - a campaign to investigate ad spend practices during the programmatic transaction, to help educate advertisers and other publishers.
More information on all of the winners can be found here
