The Guardian won Best Newsbrand Campaign at the Newsworks Planning Awards, announced during a virtual ceremony held yesterday (Wednesday 28 April).
The Newsworks Planning Awards celebrate the standout campaigns run by news brands over the past year, recognising media agencies’ innovative and creative planning teams.
The Guardian won for its Your Voice, Your Way campaign with Levi’s and OMD. Levi’s joined forces with the Guardian to encourage young people to use news brands to elevate and amplify their voices.
The judges said the campaign was “a clear winner” and used “journalism as a force for good by giving a platform to young creative talent”. The content was described as “beautifully crafted” and “used news brands to create such a positive impact.”
A full list of the 2021 Newsworks Planning Awards winners are here.
