The Guardian has picked up two honours at the 2018 Direct Marketing Association (DMA) Awards.
The DMA Awards bring together leading agency, brand and supplier experts to honour one-to-one marketing and benchmarks for excellence, judging across strategy, creativity and results.
The Guardian, with agency OLIVER, triumphed in the best GDPR communication category picking up gold for its ‘Leave or Remain?’ GDPR campaign. It also won silver in the best B2C campaign category for Guardian Soulmates for the campaign ‘playing cupid for the ideologically suited’.
A full list of the winners can be found here.
