The Guardian’s ‘Hope is Power’ campaign has been honoured at the 2020 Design Week Awards.
‘Hope is Power’, a global campaign by Uncommon Creative Studio for The Guardian, won the brand strategy category and was also highly commended in the poster design category.
Announced yesterday (29 June), the Design Week Awards showcase the best work from a number of design disciplines, rewarding outstanding designers with global recognition.
The judges commented:
“This winning entry [‘Hope is Power’] shows clear, powerful, creative execution, with the strength of the imagery really coming through in the overall messaging behind the campaign. The use of colour and type is eye- catching, and the symbolism of the butterfly image which represents hope, change and life makes this an effective campaign, meeting the brief and achieving successful results for the client.”
‘Hope is Power’, which was inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’, launched in autumn last year. It set out to build on the trust and affinity readers have with the Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.
The full list of winners can be found here.
