The Guardian has been honoured as the Best at Cross-Media in the IPA Media Owner and Ad:tech Awards at a ceremony in London last night.
The awards aim to raise the digital standard and highlight best practice in the levels of service that online media owners and ad tech companies provide to agencies.
The Guardian was selected for its media practice excellence by industry clients through a bi-annual survey, where clients are asked to rate top trading and ad:tech partners on a seven point scale.
The IPA commended our win saying:
“In each of the two 2017 surveys, The Guardian’s competitors scored highly but a strong performance in just one of these was not enough to walk away with the award. Consistency was key for The Guardian in this hotly contested category.”
Hamish Nicklin, Chief revenue officer, Guardian News & Media commented:
“This award is a fantastic win, even more so, as it was our clients who voted us as the best at cross-media. This is the highest accolade our clients could give us. When asked, they think we’re the best and we will continue to raise the bar for standards in advertising.”
The full list of winners can be found here.
