Guardian Unlimited's first above-the-line brand campaign breaks today, attempting to establish the network of sites as one of the UK's most popular online properties.
The two-week marketing push takes in 640 poster sites across the UK and coincides with the announcement that Guardian Unlimited is now pulling in more than 18m page impressions per month.
Created by Partners BDDH and bought by NewPHD, the campaign uses three statements - 24-hour surveillance, Permanently Switched On and Non-Stop Press - to emphasise the network's editorial strengths and its immediacy. The strapline is "News, Football, Film, Money, Education, Books, Talk and Jobs".
Marc Sands, marketing director at The Guardian, said: "We have invested in building a strong product that delivers on promise and we are now ready to take our product to a wider audience. This campaign perfectly encapsulates the core strengths of Guardian Unlimited and the benefits to users."
GU has also revealed that August has been its strongest month to date, with page impressions up 2m on July and 130% year-on-year. Unique user for the network now number 1.7m.
