The Guardian has reported record traffic of almost 114 million monthly unique browsers in September 2014, according to the latest digital ABC figures released today.
September has seen a month-on-month increase of over 10%, and a 37% rise from the same time last year. Today’s record figure is the fourth record this year, and beats the previous July record of 105.4 million by nearly 10 million (8%). This also marks the fourth consecutive month of hitting over 100 million monthly unique browsers.
The Guardian continues to grow across the world, with the UK, US, Australia and the rest of the world all seeing a rise in traffic. Growth was particularly strong in the UK (+8.51%) and in the US (+14.47%).
The strong news agenda was dominated by the Scottish referendum, which generated strong traffic not only from within the UK, but from across the globe, demonstrating that the Guardian’s award-winning editorial was a go-to source for readers around the world. Events in Syria, the Oscar Pistorius trial and the fall out from leaked celebrity images were also topics that lead to September being a record month.
David Pemsel, deputy chief executive said: “The Guardian continues to blaze a trail as a global newsbrand, as our impressive record September figures show. We’re setting the standard across the board with our editorial, digital and commercial innovation and have proven once again that when major news events happen, the Guardian is at the forefront of the action.”
Daily average unique browsers
6,499,563 (YoY: +41.29% MoM: +11.88%)
Monthly unique browsers
113,946,305 (YoY: +37.09% MoM: +10.53%)
Monthly page impressions
692,262,107 (YoY: +32.37% MoM: +4.82%)
Ends
For more information please contact media.enquiries@theguardian.com
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Notes to editors
About Guardian News & Media
Guardian News & Media (GNM) publishes theguardian.com, the third largest English-speaking newspaper website in the world (comScore, August 2014). Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian’s total digital audience.
In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.
The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revelations based on the disclosures made by whistleblower Edward Snowden. In 2014, the Guardian was named newspaper and website of the year at the Society of Editors UK Press Awards and is the most trusted news source in the UK (Ofcom digital media report, 2014).
The Guardian is also known for its globally acclaimed investigation into phone hacking, the launch of its groundbreaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.
