The Guardian has reported record digital traffic in November of 158,511,243 monthly unique browsers, according to digital abc figures released today.
This exceeds the previous record of 140 million monthly unique browsers set in September this year, and marks the seventh record month of online traffic in 2015.
Traffic is up around 14% month-on-month, including off-platform, with significant increases in readers from Europe, as well as strong growth in the US and UK. Year-on-year growth, excluding off-platform traffic, is up over 44%.*
November also saw record traffic across other metrics - namely monthly page impressions which nudged the one billion mark, and daily average unique browsers, which tipped eight million. The rise in mobile traffic also continues as November saw an almost 90% year-on-year increase in visitors using mobile phone devices to read our content.
The rolling coverage of the devastating Paris events drew a large number of global readers as people sought up-to-the minute information, clarity and explanations as the crisis unfolded. Reporting ran continuously, passing from the UK offices to the US, to Australia, and back again to ensure readers had a constant source of reliable and timely information.
David Pemsel, chief executive officer, Guardian Media Group: “These figures demonstrate that when major world events happen, people are increasingly turning to the Guardian for fast, accurate, trusted reporting and intelligent analysis.”
The Guardian remains the most trusted news source in the UK according to the latest Ofcom report.
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For more information please contact: media.enquiries@theguardain.com or 020 3353 3696
Notes to editors
*off-platform traffic recording started 2015 so year-on-year comparisons not yet available
Digital ABCs - November 2015:
Monthly unique browsers:
including off-platform 158,511,243 up 14.0% MoM
excluding off-platform 150,849,519 up 13.0 % MoM up 44.5% YoY
Daily average unique browsers:
including off-platform 9,276,546 up 13.8% MoM
excluding off-platform
Monthly page impressions:
including off-platform 977,173,129 up 4.7% MoM
excluding off-platform 966,693,684 up 5.8% MoM up 52.4% YoY
About Guardian News & Media
Guardian News & Media (GNM) publishes theguardian.com, one of the largest English-speaking quality newspaper websites in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian’s total digital audience.
In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.
The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revelations based on the disclosures made by whistleblower Edward Snowden. In 2014, the Guardian was named newspaper and website of the year at the Society of Editors UK Press Awards and is the most trusted news source in the UK (Ofcom digital media report, 2014).
The Guardian is also known for its globally acclaimed investigation into phone hacking, the launch of its groundbreaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.
