London, 10 September 2015: Guardian News & Media (GNM) has today announced a major reorganisation of its commercial operations, with the creation of three new business units: one focusing on its relationships with readers; one on agencies and clients; and a third on GNM’s print business.
The existing marketing, membership and subscriptions teams will be brought together into one division under the leadership of David Magliano, who joins the GNM Executive Committee in his new role as Managing Director, Marketing, Membership and Consumer Revenues. Magliano will report to Guardian Media Group (GMG) CEO, David Pemsel, and will assume responsibility for the consumer-facing elements of the GNM business globally, building new and deeper relationships with readers and putting membership at the heart of the Guardian’s future strategy in all markets.
A second new division will bring together GNM’s ad revenues, Jobs and Guardian Labs businesses and will be led by a new Chief Revenue Officer. The division will be responsible for building long-term, sustainable business relationships directly with clients and agencies across the globe, bringing to life the value of the Guardian’s valuable audience and cross-platform reach. The new Chief Revenue Officer, who is currently being recruited, will report to Pemsel and join the GNM Executive Committee.
Richard Furness will lead a third new area of the GNM business focused solely on print. As Director of Publishing, he will take responsibility for newspaper operations, revenues and production in London and Manchester. As the Guardian continues its transition into a global, digital news brand, the new division will ensure that print remains a crucial part of what the organisation does for years to come, allowing GNM to maximise the reach and influence of its newspapers and creating a standalone, self-sustaining, revenue-generating business unit. Furness will report to the CFO of GMG, Darren Singer.
David Pemsel, CEO Guardian Media Group, said: “The Guardian’s purpose has never been more valued and important, but the means of engaging with our global audience is changing all the time. This means we need to think about how we can capitalise on today’s changing media landscape while also moving quickly to seize future opportunities. I’m confident that the structures we are putting in place today will enable us, over time, to decrease our dependence on display advertising and to accelerate the diversification of our revenue streams.”
David Magliano, Managing Director, Marketing, Membership and Consumer Revenues, GNM, said: “I’m relishing the challenge of bringing together, for the first time, end-to-end management of the entire consumer journey at the Guardian. Building on solid foundations, I’m excited by the opportunity to strengthen the ways in which readers identify with our brand, engage with our journalism, choose to become Members, and experience all that the Guardian has to offer.”
Richard Furness, Director of Publishing, GNM, said: “This is an amazing opportunity to focus on driving the reach and influence of our unique newspapers and to ensure that print continues to be a core revenue stream for our business. The Guardian, Observer and the Guardian Weekly are a key part of our heritage and this new division will ensure they remain an important part of our future. Rethinking the role our print products can play in our readers’ lives and the opportunity they present for advertisers is terrifically exciting, and I can’t wait to get started!”
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David Magliano
David joined Guardian News & Media in early 2014 as Managing Director, Membership. He was previously Director of Brand for The Co-operative Group, Director of Marketing of London’s Olympic Bid and England’s World Cup Bid; Sales and Marketing Director of two low cost airlines; and a director of two London advertising agencies. David is a non-executive director of MyOptique Group and a former non-executive director of Dyson. David was UK Marketer of the Year in 1999 and 2005, and Global CMO of the Year in 2006. He is a Fellow of the Chartered Institute of Marketing, and was awarded an MBE in 2006.
Richard Furness
Richard has worked at Guardian News & Media for 16 years and in that time has overseen some groundbreaking marketing initiatives including the launch of the Guardian’s subscriber scheme, the “3 little pigs” commercial which aired in 2012 to great acclaim, Glastonbury sponsorship and a multitude of digital product launches and newspaper redesigns. Richard was most recently Director of Brand and Product Marketing where he oversaw the award winning Own the Weekend campaign and GNM’s World Cup activity.
About Guardian News & Media
Guardian News & Media (GNM) publishes theguardian.com, one of the largest English-speaking quality newspaper websites in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian’s total digital audience.
In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.
The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revelations based on the disclosures made by whistleblower Edward Snowden. In 2014, the Guardian was named newspaper and website of the year at the Society of Editors UK Press Awards and is the most trusted news source in the UK (Ofcom digital media report, 2014).
The Guardian is also known for its globally acclaimed investigation into phone hacking, the launch of its groundbreaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.
