The PaidContent blog got scooped on its own story, which is: "Almost six years after our company started with paidContent.org, we have been acquired by Guardian News & Media (GNM), the news media division of UK-headquartered Guardian Media Group (GMG)." Scroll down and it also has the press release.
The site says: "We will be part of Guardian Professional group, which is the B2B media division for GNM, and runs targeted sites such the MediaGuardian, as well as online data businesses and conferences."
Media Guardian also has the story, by Jemima Kiss (Guardian News & Media buys PaidContent publisher) who used to freelance for PaidContent. She's also just blogged it at our PDA blog.
I think Kara Swisher broke the story on the Wall Street Journal's All Things D site, saying: "In what will be seen as a new media coup, sources tell BoomTown that Britain's Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price 'north of $30 million'."
At Buzzmachine, media guru, journalism professor, blogger and Guardian columnist Jeff Jarvis says: "I think this is a great move for both."
