A week ago, Tiger Woods crashed his SUV into a fire hydrant outside his home in Florida, triggering a media storm over alleged extramarital affairs that shows no sign of abating.
After pulling out of a charity tournament, he issued a statement admitting what he called his "transgressions" and "sins" and apologised to his family. Sports editor Ian Prior assesses how the last week's events will affect the world's most successful sportsman.
Woods is, of course, a lucrative brand, selling everything from cars to shaving razors. Media editor Jane Martinson looks at the damage to his image, and asks how his managers might have handled the crisis better.
