Brad Pitt wants no part of Boston's proposed "Straight Pride" parade.
The Hollywood Reporter quotes a source as saying that the Oscar winning actor/producer made it clear to organizers planning the audacious outing to stop using his likeness for their purposes.
The group, named Super Happy Fun America _ advocating "on behalf of the straight community" _ was using Pitt's name and image, calling him its mascot for the agenda.
"Congratulations to Mr. Pitt for being the face of this important civil rights movement," its site reads.
All likenesses of Pitt were replaced with "redacted" and "censored" signs.
On Friday afternoon, controversial conservative pundit Milo Yiannopoulos, who is British, was announced as his replacement and was named the parade's grand marshal.
"The most censored and most lied about man in the world" is how the group described the former Breitbart News media darling.
With no known address or phone number, the internet-based group made headlines when it sought a permit for a parade in Boston as a counterpoint to June being recognized as Pride Month for the LGBTQ community.
"The event is being held to achieve inclusivity and spread awareness of issues impacting straights in Greater Boston and beyond," the site stated.
Meanwhile, "Avengers" actor (and proud Bostonian) Chris Evans blasted the group for being "homophobic."
"Wow! Cool initiative, fellas!! Just a thought, instead of 'Straight Pride' parade, how about this: The 'desperately trying to bury our own gay thoughts by being homophobic because no one taught us how to access our emotions as children' parade? Whatta ya think? Too on the nose??" Evans tweeted to his more than 12.2 million followers.
"Wow, the number gay/straight pride parade false equivalencies are disappointing. ... Instead of going immediately to anger (which is actually just fear of what you don't understand) take a moment to search for empathy and growth," he asked.
Boston Mayor Marty Walsh, a Democrat, reportedly declined to specifically address the "Straight Pride" parade but chose to focus on LGBTQ pride in a statement to the New York Daily News:
"Every year, Boston hosts our annual Pride Week, where our city comes together to celebrate the diversity, strength and acceptance of our LGBTQ community," it said. "This is a special week that represents Boston's values of love and inclusion, which are unwavering. I encourage everyone to join us in celebration this Saturday for the Pride Parade and in the fight for progress and equality for all."
