Greggs is a firm favourite on British high streets up and down the the country due in no small part to its hugely popular sausage roll.
The budget bakery chain has even offered a vegan sausage roll option in recent times, furthering boosting its appeal with ethically-conscious younger customers.
But fans of the humble pastry have been left horrified, however, after a highly-controversial picture did the rounds on social media in recent days, reports the Manchester Evening News.
You might be forgiven for thinking there is only one feasible way to eat a sausage roll - but that assumption has now been blown out of the water.
Users decried 'blasphemy' when the official Greggs Twitter account tweeted out a picture containing a sausage roll with a bite bang in the middle.
The whole thing came about as Greggs was replying to a tweet which asks people: "What feels illegal, but isn’t?"
Furious users said that eating in such a unconventional manner goes against basic common sense.
Twitter users quickly became infuriated by the tweet and have Greggs a slap on the wrist for posting such a horrific picture.
"Reported," said one dismayed Twitter user.
Another added: "Such blasphemy!"
"Delete this," demanded somebody else.
A fourth disgruntled social media user wrote: "Blocked."
So basically, if you take your first bite of a sausage roll in the middle, maybe keep it to yourself.
It emerged that Greggs may not be universally loved in all parts of the UK when its only store in Cornwall was closed down.
The bakery giant only opened the branch in Saltash in September 2018 but residents quickly expressed their outrage.
It was quickly branded “junk” and “Satan’s franchise”.
Now, after a "thorough review", Greggs has closed the branch, which was part of a small shopping centre.
Ann Muller, a pasty maker with 35 years of experience and owner of Ann's Pasties, said: "I've never been to a Greggs and I don't know what they're like".
