Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Entertainment
Karolina Tagaris

Greece drafts NBA superstar Antetokounmpo to woo tourists

NBA All-Star and Milwaukee Bucks forward Giannis Antetokounmpo and Tourism minister Elena Kountoura arrive for a press conference presenting the new Greek Tourism ministry ad campaign in Athens, Greece, June 29, 2018. REUTERS/Alkis Konstantinidis

By Karolina Tagaris

ATHENS (Reuters) - "I'm Giannis Antetokounmpo. Visit my beautiful country, Greece," the NBA All-Star beams, standing before a row of classical Greek columns in Greece's latest push to attract tourists.

In the ensuing 60-second clip, footage of Antetokounmpo on the court alternates between postcard images of Greece: turquoise waters, whitewashed chapels and ancient monuments.

NBA All-Star and Milwaukee Bucks forward Giannis Antetokounmpo and Tourism minister Elena Kountoura present the new Greek Tourism ministry ad campaign in Athens, Greece, June 29, 2018. REUTERS/Alkis Konstantinidis

The Mediterranean country of just 11 million people is expecting a record 32 million tourists this year and is banking on the sector to help it emerge from nearly a decade of economic crisis and misery.

It has named Antetokounmpo, born in Greece to Nigerian migrants, its tourism ambassador, pinning its hopes on his huge global appeal.

"I tell my team mates: Guys, if you haven't been to Greece you're missing out," Antetokounmpo told reporters on Friday. "I'm calling on people to come and get to know our country and see its beauty."

The Parthenon temple is displayed on a screen as NBA All-Star and Milwaukee Bucks forward Giannis Antetokounmpo posts on social media the new Greek Tourism ministry ad campaign in Athens, Greece, June 29, 2018. REUTERS/Alkis Konstantinidis

The video posted by Antetokounmpo on his Instagram page had clocked up more than 65,000 views within a couple of hours.

Antetokounmpo's phenomenal rise from a lanky boy in Athens to the NBA has earned him the nickname "Greek Freak" by fans worldwide and comparisons to basketball giants Magic Johnson and LeBron James.

Born in Greece to Nigerian parents, Antetokounmpo and his brothers sold trinkets on the street to survive and grew up fearing deportation. Antetokounmpo was not granted Greek citizenship until 2013, aged 19.

NBA All-Star and Milwaukee Bucks forward Giannis Antetokounmpo arrives for a press conference presenting the new Greek Tourism ministry ad campaign in Athens, Greece, June 29, 2018. REUTERS/Alkis Konstantinidis

His rags-to-riches story has moved Greeks who give Antetokounmpo roaring cheers whenever he plays in Greece. A giant mural of Giannis in his Milwaukee Bucks jersey covers the court where the Antetokounmpo brothers practiced features in their old neighbourhood of Sepolia.

Asked to name his favourite place to visit in Greece, it was, surprisingly, not one of its countless sun-soaked islands.

"My favourite place is Athens," he said, without hesitation. "I like that when I come here I go see the people I grew up with."

NBA All-Star and Milwaukee Bucks forward Giannis Antetokounmpo speaks to the media during a press conference presenting the new Greek Tourism ministry ad campaign in Athens, Greece, June 29, 2018. REUTERS/Alkis Konstantinidis

(Reporting by Karolina Tagaris; Editing by Alison Williams)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.