Billboards have been erected to thank local heroes across the Hunter for their kindness and generosity during the COVID-19 crisis.
Greater Bank joined outdoor advertising and media company oOh!media to run the campaign.
The bank is calling for nominations - via its Facebook page - of people going "above and beyond to support others".
Examples include recognising Intensive Care Unit nurses and thanking cafe owners.
The messages of thanks will be posted on 11 billboards across Newcastle and the Hunter Region.
One of the billboards was installed on Monday on the Pacific Highway at Belmont North. It recognises the hard work and dedication of teachers at Floraville Public School.
Resident Robb Clark, whose children attend the school, sent the message.
Greater Bank's Matthew Hingston said the campaign was a way to "recognise those who are doing so much for their communities in these unprecedented times".
"We have all witnessed incredible acts of generosity and support in our communities over the past four weeks, as we all come together to support each other in this time of crisis," Mr Hingston said.
"This campaign is a simple way for us to literally put up in lights those people who have conducted some incredibly important feats, which otherwise would have gone unnoticed by the wider community."
oOh!media's David Scribner said the company wanted to "recognise those people showing empathy and compassion during this challenging time and profile them as heroes".
Those wishing to nominate a local hero are encouraged to visit Greater Bank's Facebook page and comment in 10 words or less who they would like to thank.
Bill Loves The Herald
Bill Cox, 98, has been reading the Newcastle Herald for a very long time indeed.
"We started to get it when I was 9. We've had it every day, bar a couple of years through the war. My sister used to cut pieces out and send it to me," Bill said.
"I've had it in my hand every day for nearly 90 years."
Nowadays, Bill gets the paper delivered to his door at 6.30am each day.
"I call it my happy hour. I sit here and read the paper," he said.
As a big sports fan, he is lamenting the lack of sports news at the moment because of the coronavirus crisis [aren't we all, Bill].
Bill, who is in lockdown, is almost old enough to have lived during the 1918-20 Spanish flu pandemic.
He does, however, remember a flu hitting adults "when I was really young".
Bill was a long-time resident of Warners Bay. He now lives at a Redhead aged-care home.
He enjoys good health and mobility and he's as sharp as a tack.
He was wondering if there were any other Herald readers out there who have been reading the paper as long as he has.
