Everyone who crosses the Great North Run finish line - whether sprinting or stumbling - will be justly proud of their achievement and, after catching their breath and hold of any available drink, thoughts will no doubt turn to capturing the big moment.
Besides that 'money shot' photograph showing red-faced runners with a big smile and shiny medal they will be thinking up other permanent reminders and keepsakes of a wonderful day.
So Simplyhealth Great North Run merchandise, which is now on sale, is set to be popular with those wanting to show off some branded running gear - and why not.
Currently available is a range of men's and women's sports clothing and accessories - in shades of blue, grey and green - which might well inspire aspiring Mo Farahs or even even first-timers to keep on running.
The clothing is on sale throughout the Great North Run weekend and includes T-shirts and running vests, shorts and leggings and base-layers and visors.
There are also s unisex items such as hoodies and hats.
Here is a pick of 10 ideas from the Great North Run range.
Women's wear
1 Women’s full-length running leggings - £30
2 Running hoody £34.95
3 Bra top - £23.95
4 Technical T-shirt (in recycled polyester) £24.95
Men's wear
5 Running shorts - £24.95
6 Running vest - £24.95
7 Quarter-length zip top - £34.95
8 Blue running visor - £14.95
Unisex
9 Unisex French Navy Blue premium hoody - £34.95
10 Grey reflective beanie hat - £12.95
The range can be seen in the Great North Run online shop here . Stock is packed up in readiness for Sunday's event and is available for sale on Newcastle Quayside during Saturday's day of sport and from the Finishers Village in South Shields on Sunday.
