Kaz Hirai, president of Sony Computer Entertainment America, has been talking to US consumer magazine PSM about PlayStation 3 games prices, reports GamesIndustry.biz.
"Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc based games are maybe US$ 59 on the high end to US$ 39 on the low end," Hirai stated.
"So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 games now US$ 99.99'."
"If it becomes a bit higher than US$ 59, don't ding me, but, again, I don't expect it to be US$ 100," he concluded.
Comment: So now we know how Sony plans to get back the hundreds of dollars it will lose on the sale of each PS2.... and also recoup the higher costs of making Blu-ray discs.
There's already some discussion on our Games blog under PS3 games to retail at 70 quid?
Kaz Hirai is also being slagged off for making stupid anti-Microsoft remarks. Clever and, ideally, funny attacks on the competition are welcome, of course; stupid ones just make you look like a bunch of lusers.
