Great British Bake Off fans think they already know who the winner is - a whole week before the show even airs.
The baking competition returns to Channel 4 on 27th August, and some fans think they've figured out who wins based how the contestants were announced.
In their first look, geography teacher Alice, 28, is the only baker who gets her own photo and she also has the longest bio.
Fans took to Facebook to joke about the competition, with one writing: "I reckon Alice is the winner as she has a longest description".
Someone agreed, writing in response: "...that's what I thought!"
Channel 4's update delves into the lives of all the bakers, saying of Alice that she discovered baking after scoliosis left her unable to play sports.
She also lived in New Zealand, where she perfected her fruit pavlova.
As a teacher, Alice has a quirky approach that blends baking and geography - using cakes to demonstrate coastal erosion and volcanic eruptions.
The show, hosted by comedians Noel Fielding and Sandi Toksvig and judged by Paul Hollywood and Prue Leith, will return with the youngest group of bakers to date.
The average age of contestants is 31 - four years younger than last year. This year's eldest is HGV driver Phil, at 56 years old. Only one other baker is over 40.
Two bakers grew up with the show, being just 10 years old when it first aired.
It is thought Bake Off might be targeting younger viewers to win them over from streaming services such as Netflix .
It is also believed that Channel 4 might be trying to replicate the impact of Love Island by presenting a diverse group of youngsters.
Prue Leith dismissed claims that bakers are chosen for diversity's sake.
She said: "What's so interesting is when they're choosing the bakers, the main thing they want to know is that they're getting the 12 best bakers in the country.
"They're not choosing, they're not set up to find somebody who's the right ethnic mix, or the right height, or the right age or anything.
"It's only when they really know that everybody who's left in the competition is a fantastic baker that they make sure, Channel 4 make sure, they've got the right balance."
Prue also talked about her time on the show, and her future in the tent. She said: "My ambition is not so ambitious. I just want to at least equal Mary Berry, she did 7 years.
"I've got another 4 years to go."
