- Thomas Lake, a London-based graphic designer, has grown a Pokémon card business from an initial £200 investment into a £1.5 million enterprise.
- His company, Lake Card Store, achieved an annual turnover of £1.5 million last year, with £450,000 in 2026 sales, including significant revenue from Instagram.
- Notable sales include a 1st Edition Shining Charizard card for £27,500 and a 1st Edition Charizard for £24,000, with growth attributed to factors like the Pokémon GO mobile game and the Covid-19 pandemic.
- Leveraging eBay Live streams he can generate up to £20,000 in sales hourly, and now employs a team to manage operations.
- Driven by his childhood passion for Pokémon, Lake aims to achieve a £10 million annual turnover and plans to transition from his graphic design job to focus on the business full-time.
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