Philippe Lassaux, CEO of Hthai (Thailand), hosted the opening of the first COS (Collection of Style) store in Bangkok at the EmQuartier shopping complex. Founded in 2007, the high-end brand under the H&M Group is known for timeless, understated designs. The store's interior reflects its design aesthetic, featuring natural materials and modern features framed by a distinctive black basalt stone facade. Guests included Supaluck Umpujh, Machida Techapaibul, Hathairat Charoenchaichana, Yuwared Sarutanond, Leila Soontornvinate and Thitipong Lorprasert, who checked out the menswear, womenswear and childrenswear from the spring-summer 2018 collections, while DJs Monton Jira and Phunk played upbeat music.
