The winner of this year's Ladies Day Style Award prize at the Aintree Grand National Festival will take home a brand new Jaguar E-Pace car.
It is the most valuable prize ever to be awarded at the event with the vehicle worth more than £35,000.
And what's more the best dressed lady will also pick up a year’s supply of dresses designed by Chi Chi London, The Jockey Club has confirmed.
The clothing firm is a leading retailer of ladies' fashion and it will be the Official Style Partner of Style Award as well as the three day Randox Health Grand National Festival.
Ladies Day will take place on Friday, April 3 and Daniel Najar, CEO and Co-Founder of Chi Chi London said: “We are excited to be continuing our partnership with The Jockey Club for the Randox Grand National Festival as main sponsor for The Style Awards.
"Chi Chi London is a leading occasionwear brand and aligning ourselves with a world famous event like Ladies Day at Aintree is a great collaboration for us.
“We will be offering racegoers a complementary hair and make-up 'touch up' at our Beauty Bar, strong selfie game at our beautiful, instagrammable photo stand and free flip flops for the way home.”
At previous Ladies Days at Aintree, the Style Award winner has won a Range Rover Evoque from Hatfields, but 2020 will see the winner drive away a white Jaguar E-Pace D150 Auto which is worth £35,500.
Excitement is mounting for the big weekend at Aintree Racecouse, with the first 105 entries for the Grand National steeplechase already announced.
Mike Parry, general sales manager at Hatfields, said “We are delighted to be offering a brand new Jaguar E-Pace as the Ladies Day Style Award prize for the first time this year.
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"Ladies Day is one of the biggest days in Liverpool and to be a part of the Festival is fantastic.”
To enter the Style Award, racegoers have to be photographed by the Official Aintree team at one of the four Style entries located in and around the Red Rum Garden.
Chi Chi London’s activation will be in the Red Rum Garden, the Queen Mother Lawn area as well as pop up areas around the racecourse.
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Timings for the 2020 Style Award
10.30am - Gates open and entries for the Style Award begin
2.45pm - Competition entries close for the Style Award
3.10pm - The finalists are announced. Look out on the big screens
3.30pm - Interviews with the finalists
3.45pm - The winner of the Style Award is crowned in the Red Rum Garden
Click here for tickets, hospitality and for more information.
The three day festival takes place between Thursday, April 2 and Saturday, April 4, with Ladies day on Friday, April 3.
