Grand Designs returned to Channel 4 this week but viewers rushed to complain as the first project left them feeling sickened.
The first episode of the show saw presenter Kevin McCloud visit property and supercar investor Joe Priday and his wife Claire as they attempted a futuristic build in Devon.
The £2.5million Hux Shard covers 6,000 sq ft and stands seven feet tall - reports Birmingham Live.
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It has a gym, cinema room and a study for the kids with a huge open plan kitchen and living-space. The house is ultra-modern and also eco-friendly, powered via the sun and air.
But viewers were not impressed with how much money was spent on the project - especially the £125,000 kitchen - and branded it "sickening".
The couple started off with a budget of £800,0000 but eventually spent £2.5 million on the grand home.
One wrote: "In all seriousness, that was one sickening 'Grand Design'. Everything about it highlighted the gulf between the haves and have-nots. What he spent on just a Kitchen??! And what about the environmental cost?"
A second added: "£125k on a kitchen?!?!? #granddesigns you can buy a house for that in some areas…doesn’t seem right really."
A third viewer said: "That was the most staggering vanity project and flagrant abuse of planetary resources I've seen on #granddesigns"
A fourth agreed, writing: "Nah if that’s #granddesigns now I’m out. 800 grand budget, spent 2.5 mill and couldn’t care less. Not right that."
And a fifth added: "I know everyone on #GrandDesigns is relatively well-off, but I really hate the ones (like this) where the people are just obscenely rich and it doesn’t matter what goes wrong, because they can just throw more money at it."
While a sixth said: "At least 4 or 5 families could have built more than adequate and sustainable houses on that plot and all get to enjoy the views!"
And another added: "What a show of conspicuous consumption that was, with a really quite smug and unlikeable man who casually spent £2.5m, boasting he didn’t even have to sell one of his collection of flashy sports cars to finish the build."
