Being seen in the spotlight of an award ceremony gives artists a chance to grab headlines and perhaps for the lucky ones, that brief moment might spark a movement.
While much of the talk at the Grammys was political, wows and whispers about who's wearing what on the red carpet always set tongues wagging, and the fashion on show this year didn't disappoint.
Spoiler alert: Readers who dislike or feel uncomfortable about nudity should be careful about scrolling further.
Feather fashion
Lady Gaga's arrival was one of the night's most arresting performances as she wowed wearing ablack feathered mermaid gown from the newly founded Parisian house Matières Fécales.
Feathers featured strongly for British soul sensation Olivia Dean who wore a black and white Chanel dress.
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Chappell Roan provided one of the night's biggest moments when she posed on the red carpet in a custom Thierry Mugler number based off a 1998 couture outfit. Not much was left to the imagination after she let her gown fall to reveal her dress was held up by her nipples. Ouch!
Golden Globe winning actress and musician, Teyana Taylor, sent ripples through the crowd which delighted in her wearing a gravity-defying Tom Ford outfit.
Addison Rae paid homage to Marilyn Monroe as she posed for photographers in a belly plunging white Alaïa dress with a high-low tutu-style silhouette.
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Many eyes were on African artists with Nigeria's late great Afrobeat pioneer Fela Kuti receiving a Lifetime Achievement award and South Africa's Tyla up for Best African music performance.
The South African also opted for a train and gown designed by Dsquared2 with feathers again featuring strongly.
Despite being nominated in six categories, Sabrina Carpenter left the ceremony empty-handed but wins pride of place in our selection thanks to her sublime custom Valentino dress styled by Alessandro Michele over four months, according to Vogue.
Tuxedo, penguins and bow-ties dominated men's outfits with few straying far from the tried and tested pack. That isn't to say that those who opted for more classic attire didn't look good, but in terms of standing out and seizing the moment, Sombr redefined his name with his shiny and sparkling outfit made by Valentino.
