Landing a job on a graduate scheme is hard. But to increase your chances of success, take a step back and change your approach. It'll take some homework, but the results will be worth it.
There are 4.8m businesses in the UK, and 99% are small or micro business employing fewer than 10 people. And, according to the CIPD Labour Market Outlook, 65% of employers were planning to recruit this year. So where are these jobs?
Targeting startups
Small, new companies are usually well hidden, so you need to be creative in your search. First, explore the internet for these types of firms. Don't worry about searching for actual jobs as there is a high chance they won't even be advertised. Instead start by Googling "fast growing SMEs" or "new UK companies". These online searches should lead you to valuable sources of information such as the FSB, Deloittes Fast 50, FinTech 50 Watchlist or Real Business's Hot 100.
Some startups might not even have a website, so don't neglect reading the local paper or business magazines for news about them. Certain pockets in the UK are known for accommodating growing business, like Silicon Roundabout in London, Silicon Fen in Cambridgeshire and Silicon Beach in Brighton. Non-tech startups exist across the country too, so it's worth rooting them out if you can be geographically flexible.
Turn your attention to online social forums like LinkedIn where entrepreneurs hang out and discuss topics. Some may hold events, which would give you a chance to network with potential employers, so it's worth getting involved. There are also events specifically for small and medium enterprises (SMEs), such as Silicon Milkroundabout university events.
There are lots of different ways to discover startups: from watching Dragons' Den to noticing new companies as you walk down your high street. Don't leave any stone unturned.
What kind of jobs in a startup will there be for a graduate?
This will depend on the organisation and the skills gap they have. They may not have an official graduate recruitment scheme, but this means you could shape your own career with less rigid processes. A potential role might be assisting on projects, sales, marketing or even as a PA to the owner. Don't see the job you start with as all you'll ever do – if the company is successful, your opportunities will grow with them, so keep an open mind.
How do I get a startup employer to notice me?
If you see that a startup have jobs available then read the description carefully and make sure you demonstrate relevant skills in your cover letter and CV. They will very likely be looking for a self-starter with energy and passion, so make sure you can demonstrate that you have these attributes.
If there is no job advertised, don't give up. This is where a carefully crafted speculative letter can work wonders. You need to show your initiative and motivation, giving examples of how you thrive in an entrepreneurial environment. A great way to stand out is to come up with a plan of how you could increase sales, competitor information you have discovered or an interesting twist on their product or service you think could make a difference. Aim for a concise, one page letter with a formal tone and get to the point. It needs to look and sound professional, so that they take you seriously. After all, it would be their money on the line if they employ you. Follow up all your applications with a phone call 48 hours later.
Once you've got a startup job
Enjoy the ride. It will be a rollercoaster with long hours and challenges - but it will be a unique experience. As it's a new business, don't expect a massive pay cheque compared to your peers working in investment banks. But remember the other benefits and the freedom you have to explore new skills and fast track your career.
Dan Hawes is the head of marketing and co-founder of The Graduate Recruitment Bureau.
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