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The Guardian - UK
The Guardian - UK
Business
Katie Binsted

Graduate job seekers: tips you might not have thought about before

We all know that it's tough for the graduating class of 2012. There's no shortage of information about the basic tips for job hunting, but here are five lesser known tips to help you get ahead.

Identify what is unique and memorable about you

It's boring to hear that that someone's greatest achievement is their grade; you need something that makes you stand out. I once interviewed someone who was struck by lightning twice and survived – not an achievement that is performance related, but I do still remember him. My ears prick up with a candidate that has reached a competitive level in an extra-curricular activity such as music, or sport.

Don't just research the industry you're targeting

Also look at the sector it sells to. These are known as verticals. For example, if you're applying for a job at a marketing agency, don't just read up about the industry, familiarise yourself with your target company's verticals. For example, the company's clients may be in the financial services, so it would be wise to read up about this sector too.

Don't dismiss a company for being too small. Smaller companies offer great opportunities for career progression

In a smaller organisation, you may have a direct line to the chief executive or managing director who could act as a great mentor. You also are less likely to be restricted in terms of your role and may have a greater freedom to progress and take on more responsibilities.

Look for industries that are bucking the trend

For example, industries like renewables can offer exciting and lucrative options as they are expanding. Remember there are a multitude of positions in each sector; you could be an in-house lawyer, an engineer or HR advisor.

Research your interviewers

LinkedIn is a good place to start – you could find some commonality linking key staff to reference in your interview. For example, perhaps there is a particular university that most employees attended or you may even have a connection in common.

Katie Binsted is internal recruitment manager of Staffgroup

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