Grade's reality check

Don't expect to see much reality TV on ITV any time soon. Executive chairman Michael Grade said today he thinks reality shows have "gone too far". As he told Andrew Billen in the Times: "Once you go too far down that road, as Big Brother has, all you can do is just keep turning up the heat and it becomes almost car-crash television in human terms ... it's kind of descended into a rather toe-curling observational show about people that just want to be famous." Just as well ITV didn't succeed in poaching Big Brother from Channel 4 then.