ITV executive chairman Michael Grade made a familiar plea as he announced the broadcaster's six-monthly results today, a 28% dive in adjusted pre-tax profits and the prospect of a 20% year-on-year fall in ad revenue in September. That's right - reduce our public service broadcasting commitments and get rid of contract rights renewal. So common has this plea become since Grade took the top job at ITV, that Monkey wonders what he would have to moan about should his wishes ever come true. Time to change the record, perhaps Mikey.
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Grade gets stuck in a rut
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