Grace Woodward's styling - in pictures

Grace Woodward photographed at home in Islington, "To me, styling is about making fantasies" Photograph: Suki Dhanda

Cher Lloyd, X Factor contestant
Of working on X Factor Woodward has said it was "a nightmare. But an amazing nightmare...I've never heard so many people say to me, "Erm, this dress isn't me" Photograph: Ken McKay/TalkbackThames / Rex F/Rex Features

Florence Welch
Florence from Florence and the Machine photographed for Sunday Times Style styled by Woodward, who was responsible for her first image overhaul Photograph: Simon Harris

Rebecca Ferguson, X Factor contestant
Simon Cowell brought Grace Woodward in to style the X Factor contestants for the first time last year. The flamboyant results, such as this pink outfit worn by Rebecca Ferguson, brought Woodward to the public's attention Photograph: Ken McKay/TalkbackThames / Rex F/Rex Features

Fever Ray
Woodward's favourite artist to style, "because, unlike other women, she doesn't rely on her sexuality" Photograph: Tom Oxley/NME

One Direction, X Factor contestants
Woodward's styling has been credited with turning the boy band into teen pin-ups Photograph: Ken McKay/TalkbackThames/Rex Features

Rebecca Ferguson, X Factor contestant
Another, more gothic look, for Ferguson Photograph: Simon Harris

Katie Waissel, X Factor contestant
Grace Woodward on Katie Waissel and that helmet: "My styling took a while to settle with the public, but it did eventually" Photograph: Ken McKay/TalkbackThames / Rex F/Rex Features

"Styling is about creating fantasies" says Woodward, as exemplified in this editorial for Freestyle Magazine by Julia Kennedy Photograph: Julia Kennedy