Exceedingly aware, as we are, that Gordon Ramsay is considering legal action over the News of the World story about his alleged seven year alleged affair with a woman called Sarah Symonds, who has written a book about infidelity and once also allegedly had an affair with Jeffrey Archer ... LiS is still unable to resist a brief salute to the newspaper's bravery (in light of Max Mosley) in publishing the piece.
Their suggestion - to justify it - appears to be that Gordon has benefited from seeming to be a family man when, allegedly, he isn't.
So, will you now hesitate over the cookery bookshelves, imagining the alleged Ramsay romp and decide to go for Mr-Nice-Guy Gary Rhodes instead? Have you sat through one of Gordon's interminable broadcasts because you like his morals, and will you now turn off? Or have you selected a bottle of Gordon's gin, which he advertises, over a rival brand, which he doesn't, because you want to support him as a loving husband?
Will his earnings suffer? And if they do, will we be certain it was because of this, and not because of the credit crunch?
