Gordon Ramsay has been slammed for an "extortionately priced" breakfast he is advertising at one of his restaurants.
The Scottish celebrity chef, 53, revealed that a new fry-up would be joining the menu at the Savoy Grill in London from September 21.
Customers will be charged an eye-watering £19 for the measly cooked breakfast, which includes just one sausage, two eggs, a few strips of bacon, one tomato and one mushroom.
Fans slammed the TV chef for charging a whopping £5 extra for sides - which include a St Ewe egg, pork sausage, avocado smoked salmon or black pudding.
Gordon shared the news with his 7.4 million followers on Twitter with a clip of "the most amazing Full English" breakfast.
But it didn't take long for fans to criticise its steep price and mock the professional chef by comparing their own cheaper fry-ups.
In reply to the mouth-watering video that Gordon shared of the breakfast, one person said: "Wow £19 for that breakfast... also where’s the Beans..."
Another added: "Can't wait for you to try it!!!!! Are the sides £5 each or is that for all of them???? Who is mug enough to pay a fiver for one sausage??? Get a grip GR."
A third said: "£19. If you want black pudding, it'll cost you an extra fiver. File under 'rip off'."
Another shared a picture of their budget-friendly fry-up and wrote: "Gordon I like ya but come on son... £19..... Having a giraffe!! £5 this cost me, all freshly cooked, local ingredients tasty and home made hash browns... that’s a breakfast."
And another commented: "It just an £19 embarrassment".
Do you think it's worth the money?
