Telly chef Gordon Ramsay is being touted as TikTok’s fast food king – by serving up 60-second recipe clips.
Already worth a reported £160million, he is set for a multi-million pound deal with the video-sharing network.
US bosses are said to want 53-year-old Gordon, who has become hooked on TikTok after being introduced to it by his TV presenter daughter Tilly, 18.
A source said: “They believe Gordon will be a smash with its current younger audience – and, crucially, attract older users to the platform.
“Bosses are trying to diversify and bring a slightly older demographic to the platform. So having the world’s most famous chef on board is a huge coup for them.
"Cooking content can be shared in 60-second clips similar to what Joe Wicks does with his Lean in 15 content on Instagram.
"Quick, fun and cleverly edited clips is what they want from Gordon.”
The dad of five has already amassed an impressive 10.2 million followers on TikTok with his Ramsay Reacts videos mocking cooking demonstrations.
In turn, Tilly mocked Gordon over a 10-second dance clip filmed for the network.
She told her four million TikTok followers: “Sunday funday. This only took him four hours to learn.”
The footage has since been watched more than seven million times.
TikTok and Ramsay did not comment.
