Gordon Ramsay and his wife Tana Ramsay have only just welcomed their fifth child, with baby Oscar James arriving in the world yesterday.
But they've wasted no time in equipping their tiny tot with all the tools he'll need to grow up in the digital universe - namely an Instagram account.
Just a few hours after he was born, Oscar had already racked up more than 22,000 followers to his official Insta - and had treated them to his very first photoshoot while still in hospital.
Gordon announced the happy arrival in his own Instagram, sharing snaps of wife Tana gazing down at her new bundle of joy.
Gordon Ramsay welcomes FIFTH child with wife Tana and reveals cute name
"After 3 baftas and one Emmy... finally we have won an Oscar, please welcome Oscar James Ramsay, who touched down at 12:58 today for some lunch!" he quipped in the caption.
All four of their teenage kids trooped down to the hospital to welcome their new baby brother, and watched as Oscar lay on his back on a clean white sheet for the photographer to snap his first yawn.
Big sister Tilly was among the first to hold him, with Oscar 'writing' on Instagram: "I would like to introduce you to my big sister Matilda she gave me the biggest hug and so far she's my favourite."
Gordon Ramsay's eldest kids share more adorable pictures of new baby Oscar
His other sisters Holly and Megan were also there to welcome him and give him gentle kisses.
"Welcome to the world baby Oscar, love you forever," wrote Megan, while Holly said: "Welcome to the world baby Oscar James I love you so so much already and thank you for the happiness you have bought us all."
Oscar has already got some famous followers in the form of his honorary cousins Romeo and Brooklyn Beckham.
Gordon Ramsay's daughter Holly debuts daring new look
The Ramsay and Beckham families are very close, often meeting up for group holidays and spending Christmasses and birthdays celebrating together.
Oscar's arrival hopefully means Gordon, 52, will soften again, following recent jaw-dropping statements he has made about parenting.
Last year he confirmed he and Tana always fly first class but make their kids sit in coach, as such luxury is wasted on them.
And just last month, the celebrity chef joked that he'll tell his kids to "f**k off and get a job" if they ever badger him for employment.
