Gordon Ramsay has been branded a "massive hypocrite" by fronting a stay at home advert after moving his family to Cornwall.
Mirror Online exclusively revealed the celebrity chef had fled London and whisked his wife and kids to their holiday home in the South West for lockdown.
The move sparked fury among Cornwall residents, and Gordon, 53, is now facing further fury after filming a video for YouTube's Stay At Home campaign.
In the clip, Gordon is seen at his £4.4 million holiday mansion, urging fans to stay at home and try out some of his recipes.
He says: "Hi, I'm Gordon Ramsay. Now in order to stop this dreadful virus, we need to stay at home,' he told viewers.
"What do we do? Let's cook along together. I've got loads of exciting recipes on my YouTube channel. Have fun and thank you."
The video has infuriated viewers, who slammed the celebrity chef for not taking his own advice.
One tweeted in response: " @GordonRamsay Just a quick reminder that appearing on the youtube "stay at home #WithMe " campaign while actually being at your holiday home in Cornwall...
"Putting locals at risk and disobeying government advice, makes you a massive f**king hypocrite."
Another wrote: "Stay home and cook no sorry sod off on holiday to Cornwall during a pandemic. He has lost my respect..."
A third added: "Not the best person to highlight this. He literally ignored lockdown and moved his family to Cornwall and isn’t paying his staff."
Gordon's stay in Cornwall has been mired in controversy since he moved his family there from London last month.
Neighbours voiced concerns that he was setting a bad example by fleeing his main home and holing up in the South West for lockdown.
One told Mirror Online: "There are a lot of elderly people down here - it's an elderly population, the average age is 65 to 85, with a lot of people living alone.
"It's a scary time. I think it's up to celebrities to set a good example, not run off to their country homes."
He's also come under fire for bragging about going on a 26-mile bike ride in the area with his baby son in tow.
He's also faced anger over his decision to lay off 500 staff at his restaurants without pay during the coronavirus crisis.
Gordon is currently holed at one of his three Cornwall holiday homes with his wife Tana and their five kids: Meghan, 22, twins Holly and Jack, 20, Tilly, 18 and baby Oscar, one.
