Following widespread scoffing at the Alan Sugar idea, Gordon Brown's next popularity plan is an online question time. Showing up at Google's Zeitgeist in Hertfordshire today, the PM has said he will respond to questions posted by the public to Downing Street's YouTube channel.
Photo by markhillary on Flickr. Some rights reserved.
The BBC pointed out that this looks very much like an attempt to shrug off those jibes made by David Cameron that Brown is "an analogue politician in a digital age" - or by whoever may have scripted that for him. Brown's team will also be aware that Cameron has, um, Webcameron on his side, so will feel an obligation to do something better. But these kind of initiatives shouldn't be reduced to a digital performance league table; though this will no doubt be a selectively answered Q&A, it's incrementally an improvement.
At the Zeitgeist, Brown also talked about a technology revolution in the UK's public services, including initiatives to curt crime and improve access to education and healthcare.
Ask The PM is open until June 21, according to YouTube, so now's your chance!
Whatever next? Seesmic?
