Google 'wise not to alienate traditional media'

With Google poised to become the dominant force in British advertising, The Times's media commentator, Dan Sabbagh, argues that the internet search engine would be wise not to alienate both broadcasters and newspapers at the same time. While Google could make money by winning advertising revenue from Channel 4 and the Daily Mail, he says it would "be smarter if it can find a way of working in partnership with traditional media" and concludes that "there are hints that its thinking is moving that way". (Via The Times)