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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Google to buy Digg?

There must be some sort of mathematical formula by which you can calculate the probability of an acquisition deal based on an assessment of commercial viability, strategic fit, less the amount of speculation over the deal.

With the exception of Yahoo, Digg is about the most on-the-sales-block site in webland, and so Google is being touted as a possible buyer. Bobbie Johnson mention this briefly in the Tech Wekly podcast due out tomorrow, but as Yahoo owns Delicious it seems logical that Google would opt to buy Digg. The social aggrgator site already hired Allen & Partners in December to broker some kind of deal, so why no cigar?

Certainly it doesn't really seem Google's style to go for such an obvious acquisition so far down the line. But AllThingsD's Kara Swisher says Digg is on Google's shopping list, so what's the sticking point? Perhaps chief executive Jay Adelson is pushing for too high a price.

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