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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Google: Ten Golden Rules

Eric Schmidt (Google CEO) and Hal Varian (Berkeley professor and Google consultant) have written an article about "getting the most out of knowledge workers" for Newsweek. Nothing really new here ("Of course, we're not the only company that follows these practices. Many of them are common around Silicon Valley.") but it's not a bad checklist. One of the most interesting points:



Data drive decisions. At Google, almost every decision is based on quantitative analysis. We've built systems to manage information, not only on the Internet at large, but also internally. We have dozens of analysts who plow through the data, analyze performance metrics and plot trends to keep us as up to date as possible. We have a raft of online "dashboards" for every business we work in that provide up-to-the-minute snapshots of where we are.



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