Back in January, Google bought dMarc Broadcasting, a little company in the radio advertising business, with the idea of integrating its system into Google AdWords. And it is making progress. Google's Inside AdWords blog says: "We're happy to announce that the integration is now complete and we've recently begun a US beta test of Google Audio Ads with a small group of AdWords advertisers."
Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You'll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.
According to a CNet story: "The test is limited to just over 20 Google AdWords customers and more than 730 stations, including XM Satellite radio, said Ryan Steelberg, head of radio operations for Google and a co-founder of dMarc."
