Google is opening a new chapter, reports this morning's Guardian.
"Google, the increasingly powerful internet search engine, could overhaul the way books are sold with a planned service that allows users to search full texts and buy titles online.
"The company founders, Sergey Brin and Larry Page, are at the Frankfurt Book Fair this week wooing publishers in the hope of convincing them to provide their catalogues for inclusion in the service, Google Print.
"It has already signed up several big names including Penguin, Houghton Mifflin, Blackwell and Oxford University Press. "
Comment: Diversification into established markets is something I've touched upon recently, but this could be both incredibly useful and a successful move for Google. Is it another step toward Google branching out into sales?
