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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Google sites drive a third of UK Internet traffic, says Hitwise

Hitwise today said that "Over one third of all UK Internet traffic comes from Google websites". Or, to be specific:

A custom category consisting of the 100 most visited web properties in the UK that are owned by Google Inc accounted for 36.55% of upstream traffic to all categories of websites in the UK during March 2008, up from 30.19% in March 2007.


Most of this ( 27.48%) came from www.google.co.uk.

The top 10 Google sites in terms of UK visits are in the table below (click for larger version):

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