The Federal Trade Commission is hosting a two-day event on behavioural advertising and tracking and to celebrate - or rather diffuse concerns about its use of data - Google has set up its very own YouTube 'privacy channel'.
Google's own video is a great introduction to cookies and search logs, but I wouldn't recommend directing your Mum to the user-generated cookie explanations. Sheesh.
The aim of the channel is to "empower consumers to make more informed choices about its products", according to Google's public policy blog, which also manages to get in line about how the promise of future growth of the web is driven by online advertising. So if Google's worth $700bn now, what will it be worth in another 10 years?
Source: CNet News.com
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